The Moors & More Project focuses on local distinctiveness and the sense of place to be found in this wonderful area. They have run a series of workshops in different parts of the North York Moors area. At each of these workshops, they asked participants to think about the sense of place in their area.
As a result of these workshops they have published a very practical toolkit filled with ideas for how businesses can use local distinctiveness to their advantage. Find out more.
There’s no charge to participate but you do need to join the North York Moors Tourism Network to benefit fully. It doesn’t cost anything and will only take a few moments to sign up. Participating businesses will be able to access a wider range of marketing and other support resources.
The Moors & More Project is in three stages:
1. Workshops looking at what makes each area special and different – now complete.
2. Development of a new marketing handbook and Local Distinctiveness Toolkit which will include copyright free images, video and content that everyone can use – click here for details
3. Product development workshops, one-one advice and work to develop new packages, experiences and ways for visitors to enjoy this special area – book your session now.
There are two types of events, and a variety of locations. You’re welcome to attend any of them. The cluster discussions and marketing events take place on the same day so it’s easy to come to both events if you wish.
Developing new markets, products and experiences
A practical workshop with tangible ideas for new ways to market your business, create new revenue opportunities, spot brilliant ideas from other areas, and ways to collaborate.
Come ready to scribble notes – we’re talking about increasing revenue for your business!
Cluster discussions, focusing on food/drink, arts/crafts, nature/ outdoors
We’ll present some of our own ideas for joint promotional activity and ask for your views on what you’d like us to do next.
By the end of these sessions, we’ll have come up with an agreed action plan for your sector so it won’t just be a “talking shop”!
Find out where and when these workshops are taking place by clicking here.
Thanks to LEADER funding, this new project can benefit tourism, retail, creative, food and drink businesses within the North York Moors National Park, Howardian Hills Area of Outstanding Natural Beauty, parts of Redcar and Cleveland, and the northern part of the Vale of Pickering. The LEADER area map can be downloaded here.