Coastal event kicks off new programme of destination support for local tourism businesses

Local tourism businesses are invited to attend an event later in September to hear about how they can get involved in, and benefit from, a new programme of support aimed at promoting the North York Moors coastline as a visitor destination.

Following the success of the first Coastal Communities Funded programme, the North York Moors National Park Authority has secured a further tranche of funding for a new ‘Moor to Sea’ programme of support which will cover a 36-mile stretch of coastline from Saltburn to Scalby.

The National Park, in partnership with the North York Moors Tourism Network, will outline plans to help businesses attract more year-round visitors during a meeting on Tuesday 12 September at Raithwaite Hall, Sandsend.

Sustainable travel including activities around walking will be promoted as part of the new Moor to Sea coastal support programme.  This pic shows geocaching on the Cleveland Way.

Sustainable travel including activities around walking will be promoted as part of the new Moor to Sea coastal support programme. This pic shows geocaching on the Cleveland Way. © Tony Bartholomew / Turnstone Media 07802 400651
info@turnstonemedia.co.uk

The National Park will also share how it intends boosting the tourism economy by re-presenting activities in a way that engages new audiences as well as promoting days out using sustainable transport such as cycling, walking or the train, and targeting high-spending sectors such as the celebrations market.

Catriona McLees, the North York Moors National Park Authority’s Head of Promotion and Tourism comments:

We’re looking to build on the successes from the previous Coastal Communities Funded programme which resulted in greater collaboration between the various tourism providers and practical, actionable suggestions, and advice given, that has helped them turn their ideas into actions.

This time we’re focusing on particular activities and sectors that will encourage greater visitor spend and more year-round custom. For instance creating themed activities and flagging up the appeal of the coast to niche audiences such as faith and heritage tourists, outdoor adventurers, creative retreaters or honeymoon hikers.”

For further information about the launch event and the Moor to Sea project go to www.northyorkmoorstourism.com/events

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